Thursday, March 10, 2011

Some other Awesome Booths!!!



Hey Viv ! has fun 1950s costumes including Poodle Skirts, Crinolines, Sheer Scarves and Cateye Glasses. Let us dress you up for a 50s dance, party or show - we'll get you dancing in no time!  http://www.bonanza.com/booths/heyviv






Stuck home because of the weather .. curl up with a good book. 200 Books reduced to $2.99 … Media Mail shipping .. Will combined Shipping - FREE gift with every purchase. WWW.BONANZA.COM/BOOTHS/CALCEDONIA



Mother's keys, mother's bracelets and much more, new stuff everyday. GREAT prices and....new and very cool stuff from 'Market'. www.bonanza.com/LindaOriginals

Sunday, February 27, 2011

Get exposed in your local media! IT WORKS!

Folks,

Last summer I was interviewed by a local (or regional) magazine about my coffee roasting operations out of my garage! It was a phone interview and I can tell you it was a lot of fun. I didn’t pay much attention to it at the time. The magazine went out of business. Just a few weeks ago (mid-December or so) I got a call from another magazine that was rescuing the interviews from the failed publication. They were interested in my story and wanted to send a photographer to “my garage”. I said GREAT, come over! They came and they jus published an article about coffee roasters in my region. Ever since day one I got some sales both here at Bonanza and through my own website.
This is the article: http://tinyurl.com/4s6khzr

Anyway, all of this came about because I started to talk about my business a lot to friends, family and neighbors. Some key individuals (and I don’t know how) got interested and then I got the call last summer. I know that not everybody can get their stories in a local magazine or publication but I think that, with just a little effort in informing our own community and circle of influence, we can get some good exposure to the general public and increase traffic and sales on our on-line businesses here at Bonanza.
It may work or it may not work for you but I just wanted to share this with you just in case it does!

Leo

Monday, February 21, 2011

Heartsome, Scottish for Merry, is here to help costume you for your Merry Moments!

Heartsome, Scottish for Merry, is here to help costume you for your Merry Moments. Whether for your own personal wardrobe or wedding,  reenactments, parties or performances, you will find many one of a kind items here. Handmade head wreaths, revamped and vintage inspired hats, headbands and other headwear, vintage clothing and vintage clothing gone costume.  You’ll find accessories as well as full costume ensembles and each is a unique creation. I love what I do and look forward to helping you.

Visit us at: http://www.bonanza.com/booths/Heartsome

Sunday, February 20, 2011

Not selling a lot here but doing it somewhere else? Use this good advise!

Folks, I have implemented many of the suggestions posted in this forum. I can tell that I have made some sales and I can attribute them to the things I have done after reading this forum. So, I wanted to share some of them here at our blog. Read on!

What follows is directly quoted from the forum post by jsgeare @ Bonanza booth http://www.bonanza.com/booths/jsgeare

"I’m guessing that Good Dog has many REPEAT customers. And I’m guessing that most customers, like most people, are creatures of habit. They’re familiar with eBay, so they USE eBay. And the longer you stay at eBay, the more the habit is reinforced.
So… Here’s what you need to do:
  1. Pick a date that you are going to shut down eBay operations.
  2. Harvest your customer email addresses from Paypal.D ownload PP history, dump it into a spreadsheet, get rid of non customer transactions, sort by email address or name, get rid of duplicates. There’s your list.
  3. Set up an email service so you may communicate with all of them at once. (I use Vertical Response, but there are others). Upload your customer email list to the service.
  4. Write a newsletter. Honest to goodness news, not advertising. Talk about coffee, how to grow it, roast it, brew it, etc. Talk about the dog pictures on the bag. Tell coffee stories (Did you know that it was a cup of strong Turkish coffee that gave Winston Churchill so much energy that he bombed Dresden? That sort of thing). And include a story on your move to Bonz. Explain why, explain the benefits to the customer. Don’t say WHEN you will shut down eBay, just say you will tell your customers when the time comes. Publish the newsletter as a pdf file. Put it at some place that let’s you host pictures, etc. or use your own web site.
  5. Send an email to yur customers, announcing the newsletter and giving them the link to it.
  6. The idea here is to acclimate your customers to hearing from you directly, outside the confines of eBay.
  7. Change your bag packaging to include your Bonz booth address. Include an instruction to go the Bonz (specific booth item, if possible) to re-order their coffee. Play it up! “As featured on Bonanza.com!” That sort of thing.
  8. Back on eBay, begin changing item descriptions to give a link to a website (your own, ideally) to “learn more about our coffee here…”
  9. To conform to eBay rules, do NOT include any item for sale on the landing page from the eBay link. HOWEVER, it is perfectly legitimate to include other links on the landing page that DO go to items for sale.
  10. Gradually eliminate duplicate listings (same item listed on Bonz and eBay).
  11. Publish a SECOND newsletter (about a month after the first one). On this one, annouce the date that most eBay operations will be shut down “owing to ever higher fees and comlicated rules,” etc. GIVE THE DATE (about a month into the future).
  12. However, leave one or two items on eBay simply to maintain a presence there, with the out-links to your web pages.
  13. Buy “adwords” on Google to direct people to your Bonanza booth.
  14. A few days before the shut-down date, send an email reminder to your customers.
  15. When the big days comes, PULL THE HANDLE!
What will happen? What will probably happen, at first, is a drop in sales. But they will come back. You have all those emails, you have the information on the coffee bag, you have the one or two items as placeholders on eBay, and you have your adwords campaign. The sales WILL come back.
Bear this in mind: your news letters MUST be interesting, non-commercial, fun and quick to read, well-written, and richly illustrated. Like mine (www.ezbizwebsite.com -select newsletters link). If they are NOT, your customers will unsubscribe, same as YOU would.

That’s a lot of homework and it does assume you already have the asset base of repeat customers. If you do NOT, then maybe the coffee isn’t so good. By I assume it is excellent coffee. The games, blogs, special deals and similar stuff that is internal to Bonz do not reach the existing customers who are outside Bonz. You need to go directly to your customer. This is no different than moving a physical store from one place to another. You have to tell them you are gong to tell them, then tell them, then tell them you told them.
You can do this. I did."

To see the whole forum follow this link: http://www.bonanza.com/forums/51/topics/151445

Tuesday, January 4, 2011

Are your children bored? Have a craft night!!!!

This blog comes from our Facebook friend Dora Rossi from Calcedonia!

Make gifts for Valentines Day. It is right around the corner. Newly listed Lace and Beads in my Valentine and Craft Supply Category. @ www.bonanza.com/booths/calcedonia Try to make one of these cute little Paper Love Bugs - Difficulty: Easy - Age: 4 and up Parental supervisi...on is recommended. You know those pesky love bugs that fly in the air? Here is a paper love bug that your kids will adore!

What you'll need:
Empty toilet paper tube
Pink paper
Scissors
Glue
Pipe cleaners
Pen, maker, crayons, or pencil


How to make it:

Paint or cover an empty toilet tube with pink paper to make the body of the bug.
Cut two hearts from construction paper.

Attach these with tape or glue on either side of the body.

Encourage your child to draw a face on the top of the tube. Pipe cleaners make great antennae.
Write a cute message on the wings such as "Valentine, you make my heart flutter."